Weather impacts almost every decision we make — what to wear, when to travel, even which products to buy. For businesses, especially those in the travel, retail, events, or logistics sectors, weather can have a direct impact on customer behavior. Yet many WordPress site owners overlook the value of showing live forecasts to their visitors.
Significantly, embedding a live weather forecast directly to WordPress websites adds instant value, providing live weather updates to the visitors while keeping them longer. Learn more about how a weather forecast helps your business.
Integrating the best weather forecasting plugins like Location Weather, you can add real-time weather forecasts for any location worldwide, without any coding skills. It helps you to create a more customer-friendly and engaging site, while boosting sales.
In this blog, I’ll discuss the benefits of adding a live weather forecast to your WordPress site and how to add weather forecasting updates using location weather.
Let’s get in!
Why Adding the Weather Forecasting Matters to WordPress Business
Whether you run a travel agency, manage outdoor events, operate a delivery service, or even sell seasonal products, weather plays a vital role in how your customers make decisions. It not only provides weather updates but also builds trust, improves user experience, and boosts your ultimate revenue.
Let’s see how it makes an impact:
- Influences Customer Decisions: From shopping and travel to bookings, providing weather updates has a significant impact on customer decisions. It helps customers make more informed choices, which can directly improve your business sales and conversions.
- Increases Engagement: Customers expect more instant updates before deciding to purchase. And, most visitors are more likely to stay longer and return to your site if it provides real-time, practical information — especially if it’s location-specific.
- Stand Out From Competitors: In competitive markets, staying ahead of the competitors is really crucial. Providing local-specific weather info can set you apart while assisting your business to stand out as a professional and customer-focused business.
- Supports Operational Planning: If your business relies on weather, such as outdoor events, travel agencies, or transportation services, incorporating weather forecasting into your site can help you plan more effectively and minimize disruptions.
- Enhances Marketing Strategies: Adding weather forecasting is more than weather updates; it’s now a marketing strategy. You can do seasonal campaigns—like “Rainy Day Discounts” or “Sunny Weekend Special“, making your site more engaging and conversion-friendly.
- Builds Credibility & Trust: Staying ahead of the competitors, you need something exceptional. Showcasing accurate, up-to-date forecasts demonstrates your business professionalism and reliability, which increases customers’ trust and builds brand credibility.
Who benefits most from using the Weather Forecasting for WordPress
Weather affects nearly every sector, including tourism, agriculture, and the real estate business, which in turn increases customer engagement and decision-making. For business growth, some enterprises use weather forecasting, but most do not.
Let’s see how you benefited directly from displaying weather forecasts on your WordPress sites:
- Travel & Tourism: For hotels, resorts, adventure sports providers, and airlines, adding weather forecasts can help guests plan trips safely and confidently, boosting trust and bookings.
- Outdoor Venues & Event Management: Restaurants with patios, wedding venues, stadiums, and sports facilities benefit by guiding clients with timely weather updates, reducing cancellations & ensuring smooth planning.
- Retail & Seasonal Stores: Businesses selling clothing items, sports accessories, or seasonal products can run weather-based promotions, making their marketing more engaging and increasing sales during peak conditions.
- Delivery & Logistics Services: Couriers, delivery service providers, and logistics companies can enhance communication and manage delays by displaying weather conditions that reduce customer complaints.
- Community and Service Organizations: Gyms, clubs, schools, and NGOs can align their outdoor activities and events more effectively with showcasing accurate weather conditions.
- Agriculture & Farming: Weather-dependent sectors, such as farms and nurseries, can enhance productivity and customer planning by utilizing weather insights for scheduling planting, harvesting, and visits.
- Media, City Guides & Real Estate: Local news, tour guides, or Real Estate Agent services can enhance dwell time and traffic updates by incorporating weather forecasts on their website.
Let’s see some examples from the World’s best website using weather forecasting on their website.
How to add a Weather Forecast to WordPress?
The simplest way to add weather forecasting to your WordPress site is by using a Weather Plugin. Why plugin? Plugins let you quickly display real-time, customizable weather updates within just a few clicks, and without needing coding. Whether you want a simple weather widget showing the current temperature or a detailed 7-day forecast, it’s super easy. Using the #1 WordPress weather plugin, you can easily show current conditions or detailed multi-day forecasts. It not only provides live weather forecasting, but also helps visitors plan better while making your site more engaging and trustworthy.
What is the Location Weather?
If you’re looking for a reliable and user-friendly solution, Location Weather is one of the best weather plugins to add weather forecasting to your WordPress site. It makes weather forecasting simple, customizable, and powerful. And, it pulls accurate data from OpenWeather and lets you display forecasts anywhere — pages, posts, sidebars, or landing pages—without any coding.
And, most importantly, this powerful plugin comes with multiple layouts, charts, maps, and rich data fields (temperature, humidity, wind, UV index, sunrise/sunset, and more), which allows you to display live weather updates for any location with a clean, customizable design that matches your brand. Furthermore, you can show current conditions, hourly details, or multi-day forecasts as you need.
How to Create a Weather Forecast Widget (Step by Step)
Location Weather is a feature-rich and flexible WordPress weather forecast plugin that allows you to display unlimited weather forecasts anywhere on your WordPress website. 20000+ business owners are using it to power up their WordPress business to the next level.
To create and display weather forecasting, follow the steps below to install and create a weather forecasting widget using the location weather.
Step 1: Get Location Weather and Activate.
Go to WordPress and download the Location Weather plugin and activate it. However, if you’re a Newcomer (Future Master) to this plugin, follow our Step-by-Step Guide to install the Location Weather Plugin.
Step 2: Create a New Weather Widget
- From your WordPress Dashboard, go to Location Weather > Add New Weather.
- Enter a Title for the weather (e.g., “New York Weather“).
- Now, choose your desired Weather Layout and Template.
- In Weather Settings, choose “Specific Location”, and enter your City Location using:
- City Name (e.g., “Paris” or “New York”)
- City ID (specific to OpenWeatherMap database), Get city ID
- ZIP or Postal Code (e.g., “90210”), instructions
- Geographic Coordinates (Latitude & Longitude) (e.g., “40.7128, -74.0060”), Get coordinates.
Step 3: Configure Weather Data
5. Once you set up creating your weather widget, it’s time to configure weather data from the Display Settings.
6. Set your desired weather information as needed (e.g., hourly or daily forecast), and everything you want from our customizable weather display settings panel.
Step 4: Design Weather Template
7. Then, proceed to Style Settings and Typography. Select and customize your desired background type, style, and colors.
Step 5: Publish and Embed the Shortcode
8. Once you’ve completed everything, hit the Publish button.
9. Copy the generated Shortcode and paste it on any page, post, or widget area that works with Gutenberg blocks, and major page builders (Elementor, Divi, WPBakery).
Would you like to see the final output? Let’s play the included video below.
Conclusion
Weather forecasting is more than just displaying accurate weather information — it’s a customer demand and an innovative business strategy tool.
Why wait? Download Location Weather today, start displaying weather forecasting on your WordPress business site. Adding real-time weather updates, you can increase customer engagement, build credibility, and help your visitors make better decisions while improving overall business growth.
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